Here’s all the free baby stuff you can get in Canada

This curated list will help you score things like free diapers, rash creams and formula from your favourite baby brands.

Babies may be tiny bundles of joy, but they sure do need a lot of products—and some expensive ones at that! From diapers to formulas to hygiene products, these basic necessities can add up fast. That’s why we’ve rounded up the best baby freebies in Canada, so you can catch a break on a box of diapers for once, plus try tons of new products through samples and coupons.

Parents, here’s your holy grail of free baby stuff, including where and how to get the best goods.

buybuy BABY

What you get

Free goody bag with free samples and coupons.

How you get it

All you have to do is sign up for a buybuy BABY registry and head to your nearest store to claim your freebie bag!

Babies R Us

What you get

Free swag bag that could include:

  • Huggies diapers and wipes
  • Rash cream sample
  • Johnson’s baby wash
  • Nursing pads
  • Playtex drop-ins bottle
  • Lanolin sample
  • Nuk pacifier
  • Baby spoons
  • Baby wash cloth

Savings coupons like:

  • $25 off of $75 coupon when you add 25 items to your baby registry and sign up for emails (valid in-store only)
  • 10% off remaining registry items coupon (valid in-store only)

How you get it

Just create a baby registry account either in store or online (make sure you allow for emails to get your coupons) and visit your local store to show them your registry number and score your swag bag! If there isn’t a store near you, use the Babies R Us live chat to provide them with your registry number and tell them where you live—they can give you your nearest store’s email so you can contact them asking for the goody bag to be mailed out to you.


What you get

  • One free sample-size package each of Huggies diapers and wipes (if your baby is over 4 weeks old, you’ll receive Huggies baby product coupons instead)

How you get it

Simply sign up to be a Huggies member through their No Baby Unhugged program (if you already have an account with any of their other brands like Pull-Ups, Kleenex or Cottonelle, your account will be linked and you can use the same username and password). Your diapers and wipes will be mailed out to you.


What you get

  • $200 worth of baby products including coupons, rebate cheques, formula/baby samples and baby support and advice

How you get it

Sign up for the Similac Club and you’ll receive your coupons and samples via mail.

Membership programs

Some companies offer rewards programs for buyers of their baby supplies. So while you won’t get free samples, you can still access coupons, rewards and discounts at partner brands if you’re a regular shopper.


What you get

Buying Pampers products can net you Rewards Points, which you can then:

  • Redeem for Pampers products and coupons
  • Enter into a Sweepstakes
  • Get other digital rewards like Walmart and Amazon gift cards
  • Make charitable donations

How you get it

Download the Pampers Club App for iPhone or Android and enter your details. Then, scan codes on products inside Pampers diaper and wipe packs you buy to earn Rewards Points.


What you get

  • Up to $200 in savings as part of the basic program
  • 10% off at the Enfamil A+ Shop
  • Up to 20% off partner brands

How you get it

Sign up for a My Family Beginnings account with Enfamil to receive your coupons and promotional codes.


What you get

Nestle’s Baby & Me program offers a number of perks. At 35 weeks pregnant you can expect to receive:

  • A baby pack filled with coupons and useful information for expecting moms
  • Personalized coupons and savings via mail and email
  • Expert advice, articles, recipes, tips and tools including nutritional guidance

How you get it

Register here to receive your savings and helpful resources.

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